October 13, 2020

Apple’s iPhone 12 launch event is today: Iphone 12 pro, iphone 12 max, iphone 12 colors, iphone 12 size, iphone 12 features


Apple’s iPhone 12 launch event is today: Iphone 12 pro, iphone 12 max, iphone 12 colors, iphone 12 size, iphone 12 features

Four new devices are expected within the iPhone 12 range, with Apple AirTags and over-the-ear headphones also rumoured.

We’re expecting to see a 5G iPhone 12 lineup and a new HomePod. Join CNET’s live coverage,

Ah, October. Leaves are turning brown, air is getting chillier, pumpkins are getting spicier and now Apple Stores are dropping from the internet. It can only mean one thing: Apple’s new iPhone is coming Tuesday. That’s right, the company’s next-generation phone, likely called the iPhone 12, is expected to be announced in an online-only event at 10 a.m. PT Tuesday.

Apple Inc AAPL.O on Tuesday is expected to announce an iPhone 12 capable of tapping into faster 5G networks, a new feature designed to spur sales during the company’s busiest sales quarter.

The event is nearly one month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine for designing and churning out its biggest-selling product.

Wall Street analysts widely expect Apple to launch four new iPhones at the event broadcast from its Cupertino, California headquarters at 1 p.m. ET (1700 GMT). (

Two will be “Pro” models expected to have more camera sensors and a higher-quality display, with one coming in a large version for fans of big screens. In the middle is likely to sit an iPhone 12 with the broadest appeal: A big enough display and enough cameras to satisfy most of Apple’s fans, with a more attractive price.

Finally, analysts expect Apple to return to offering a smaller-screened model of its flagship phone after several years of relegating fans of smaller devices to its legacy models.

The iPhones announced Tuesday will test whether Apple can keep up that streak and ride a wave of consumer excitement around 5G wireless data networks, whose speediest variants outstrip their predecessors’ data rates multiple times over. Android devices from Samsung Electronics Co Ltd 005930.KS and others have featured the new networking capabilities for months, and analysts say 5G phones are driving upgrades.

But Apple is in a delicate position of needing to excite consumers with 5G without setting them up for a disappointment: For many of its fans, it will be their first experience with 5G networks, which in the United States remain years away from delivering dramatic speed boosts for most consumers. Some analysts worry Apple will be selling a high-powered sports car while its customers remain confined to sleepy village roadways.

Ahead of the event, Apple’s stock jumped 6.4% on Monday, adding $128 billion to its stock market value.

Apple in January quit giving financial guidance, citing uncertainty from the pandemic. But despite waves of retail store closures and travel bans that delayed the development of the iPhone because Apple engineers were not able to cross the Pacific to Chinese factories as frequently, Apple’s financial results have largely bucked the pandemic.

The tech giant is hosting an event at 18:00 BST this evening, where it’s expected to launch four new iPhones, rumoured to be called the iPhone 12 Mini, the iPhone 12, the iPhone 12 Pro and iPhone 12 Pro Max.

But just hours before the launch, an eagle-eyed fan has spotted what they believe are blurry images of the iPhone 12 on Apple’s official iCloud website.

Four new icons have been added to the iCloud website, labelled iPhone13,1, iPhone13,2, iPhone13,3, and the iPhone13,4.

For reference, last year’s iPhone 11 was labelled on the iCloud website as ‘iPhone12,1’.

Twitter user @AppleSWUpdates said: “Have you ever noticed those images in the iCloud or the Apple ID website?

“Apple has uploaded 4 images for the iPhone13,1 13,2 13,3 and 13,4. No … iPhone uses those identifiers.”

Unfortunately, it remains unclear how @AppleSWUpdates found the icons, although it’s likely they were hidden in the code of Apple’s website.

Health features are a major part of the new Apple Watch. Pic: Apple
Apple’s September event focused mainly on the Apple Watch

The firm is set to unveil four devices in three different sizes in the iPhone 12 range.

They are rumoured to include super-fast 5G wireless connectivity for the first time, with the models going on sale on 23 October.

The smallest device is expected to have a 5.4-inch screen, two will measure 6.1 inches, and the biggest will have a mammoth 6.7-inch display.

The biggest version and one of the 6.1-inch models are expected to be higher-end devices with the latest technology, potentially called the iPhone 12 Pro range.

They are expected to keep the triple-lens housing which debuted with the iPhone 11 Pro, while the regular and smaller models will have a dual-lens set-up at the rear.

It isn’t clear what the smaller iPhone 12 will be called, but there have been suggestions it might be named the iPhone 12 mini.

Apple could be set to drop the iPhone charger from its next device
Apple could be set to drop the iPhone charger from its new devices

Apple is rumoured to have added a distinctive metal frame, reminiscent of the iPhone 4 and the newest iPad Pro models, to differentiate the devices from the iPhone 11 range.

The design is expected to align with the iPad Pro, with the frame giving the device a square-edged look – although for most people these features tend to be hidden by a case.

It has also been rumoured that the iPhone 12 will be sold without headphones, a charger or a plug adaptor in the box.

This suggests the firm will make a big deal out of the inclusion of Apple Silicon – or its in-house developed computer chips – as it did in September for the A14 Bionic, available in the iPad Air 4.

The chip was described as “by far the most advanced we’ve ever made” with transistors so small they “challenge the laws of physics” with about 11.8 billion on a single chip.

“We’re talking about a scale so small, they’re measured in atoms,” Apple said.

It is the first time such a chip has been announced in any product line other than the iPhone, potentially due to the delayed release date the company warned investors about earlier this year.

Apple says the iPad Air 4 is three times faster than the top-selling Android tablet, and six times faster than the top-selling Chromebook.

We’ll have to wait and see what comparisons Apple makes with the iPhone 12.

Tile bluetooth trackers are seen during CES 2018 in Las Vegas on January 10, 2018. Tile is now Amazon Alexa and Google Home compatible. / AFP PHOTO / MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP via Getty Images)
Image:Apple will reportedly launch its own Bluetooth-tracker tags

Also look out for perhaps the most novel addition to the company’s line-up – Apple AirTags – similar to the Tile Bluetooth trackers.

These can be added to a keyring or other items and located using an app.

Particularly exciting is the idea of an augmented reality tracker, which would enable users to open their iPhone and get an overlay of where the tag is located.

It could be particularly handy for the age-old problem of not knowing where you left your keys.

In July at its most recent earnings, the company posted year-on-year revenue gains across every category and in every geography as consumers working and learning from home during the COVID-19 pandemic turned to its products and services.

Apple last month launched new watch models with blood oxygen sensors and updated its iPad models while also rolling out a new bundle of its paid subscription services called Apple One.

The company has also committed to introducing new Mac computers before year’s end based on processors of its own design rather than those from Intel Corp INTC.O.

We’re expecting to see a new boxier iPad Pro-inspired look, faster processing chips and 5G wireless technology. Here’s what we’ve heard so far about the iPhone 12’s price and release date, and a few features on our iPhone 12 wish list that Apple should steal from Samsung.

The new iPhone is the smartphone that Apple fans and industry watchers alike have been waiting awhile to see. It’s the first major revamp of the iPhone’s design since 2017, when Apple introduced its $1,000 iPhone X, with its new face unlocking design and better screen technology. One survey from Decluttr, a device recycler and reseller, found that a “staggering” 53% of respondents plan to buy this year’s iPhone, touching off what analysts call a “supercycle” of phone upgrades.

“We believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment,” Wedbush analyst Daniel Ives wrote in an Oct. 6 note to investors. He called this launch a “once in a decade” event for Apple.

All told, Apple’s event promises to be interesting. It’s the third such big product announcements Apple has made during the coronavirus pandemic.

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Apple’s event will overlap with Amazon’s annual Prime Day sales event, which is happening Tuesday and Wednesday. Amazon typically holds its annual sale during the summer. But like with everything else, the coronavirus disrupted those plans.

While the iPhone will be a key product we see at Apple’s event this year, and likely what most people focus their attention on, the company’s expected to have other devices to show off. Those include new Apple-branded over-ear headphones called the AirPods Studio, potential updates for the $299 HomePod speaker, a potential “iPhone Mini” that sits somewhere the $399 iPhone SE and $699 iPhone 11 and, potentially, even Apple’s long-rumored AirTags beacons to find your lost keys, among other things.

But even if the tag has been left further afield, there are suggestions it could be located by other iPhones through Apple’s “Find My” app mesh network.

(Disclaimer: The above information is sourced from various websites/ media reports. The website does not guarantee a 100% accuracy of the figures)

Source: .com, .uk, reuters .com, cnet .com

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